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Original 2004 VXR press release

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  • Original 2004 VXR press release

    VXR LAUNCHES VAUXHALL INTO NEW PERFORMANCE TERRITORY
    • VXR – the new performance brand from Vauxhall
    • VXR cars to feature tuned engines, excellent dynamics and aggressive looks
    • Limited numbers and specialist dealer network
    • Inspired by the continuing success of VX Racing
    Vauxhall is venturing into new performance car territory with the launch of an entire new brand called VXR, officially launched at The Sunday Times Motor Show Live! last month. The Luton marque has one of the widest ranges of sporting models of any of the mainstream car maker with its popular SXi, SRi and GSi versions. But with VXR, Vauxhall has taken its sporting know-how several notches up…
    Inspired by Vauxhall’s VX Racing team’s outstanding success in the British Touring Car Championship in recent years, VXR models will offer buyers exactly what they’ve been asking for – imposing looks, searing performance, exclusivity and value for money.
    The influence of Vauxhall’s racing heritage is apparent both by sight and sound; from the internal and external styling cues through to the tuned engines and sports exhausts. And, naturally, once behind the wheel and on the road, the cars’ DNA will be self-evident.
    Stuart Harris, brand manager for VXR, explains the VXR raison d’etre: “The performance philosophy of VXR is not about top speed’; its about maximum acceleration and ‘real world performance’ through sheer in-gear grunt.
    “While it’s undeniable that the VXR cars will be quicker than other models in the Vauxhall range, they will also offer maximum driver enjoyment from their dynamics and more driving excitement than you can shake a stick at.”
    VXR cars will be developed to maximise the sensory pleasure for the driver: steering feel, brakes, changing gear, the noise emitted from the sports exhaust, the seats and seating position will all be engineered to maximise that unique VXR experience.
    Visually, VXR cars will be clearly identifiable through numerous common styling cues, such as a special honeycomb grill, large diameter alloy wheels, tail-pipe treatment, lowered ride heights and rear wings.
    On the inside, VXR drivers will be greeted by sports Recaro style seating, a ‘Momo’ style steering wheel, VXR instrumentation and alloy pedals.
    However the changes will not be purely cosmetic. Mechanical modifications, common to all VXR models, will include uprated springs and dampers, large diameter drilled brake discs with uprated brake pads, VXR exhaust silencers, and of course, performance packs on all engines.
    The VX220 – renamed VXR 220 - and the recently launched Monaro will be the first to wear VXR badges. But there will be plenty more models to follow, with the VXR development programme stretching into 2006 and beyond.
    Available in strictly limited numbers, initial production for the VXR 220 is just 65 cars in total and 50 this year for the Monaro VXR. Due to the limited number of vehicles in 2004, VXR220 models will be sold through a specialist network of 75 dealers and only 19 for the Monaro and Monaro VXR.
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